Today I'm joined by Nick Baker, one of the Co-Founders of Alpha Financial Market Consulting, now the world's leading asset and wealth management consulting firm. He started in 2004, and enlisted in 2017, with private equity ownership along the way. He is now a Non-Exec Advisor and Angel Investor.

We speak about how Nick drove Alpha past the £100 million valuation and the general business principles behind this. Now it is listed on AIM and worth over £350m.

Key Learnings:

• Reward people with equity, and have a strong story why will be valuable as may take some time
• Be commercial and the danger of discounts
• What do you want to be famous for? Figure out what you should and shouldn't be doing

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