Hailing from the UK, Nick Bell's childhood consisted of collecting soccer stickers of his favorite athletes.  As an adult, he’s transitioned this passion to trading cards, reigning as CEO of Fanatics Live, the foremost platform for sports card breaking. Having previously held positions at tech giants Google and Snap, Nick delves into how he's using data to capitalize on the resurgence of the collectible trading card market. Ryan and Nick explore the intricacies of building relationships with iconic figures like LeBron James and reflect on Nick's experiences at Snap, including the complexities of taking the company public and the invaluable lessons learned, such as the importance of reverse-engineering goals to achieve success.