Green Meadows Beef started as a two-person family business in a small pocket of rural Taranaki, and 11 years on they’ve sold more than a million packs of sausages, burgers and steaks all over the world.

The business started with a discussion over the family dining table, and was a trailblazing operation in the direct-to-consumer model that’s since become mainstream. 

General Manager Nick Carey gave up a law career he enjoyed to lead the business, and talks through the various stages of growth he’s helped to oversee. He touches on the value of being a New Zealand business in the international meat market, the keys to its early success, the boom Covid years, the power of good PR and much more.