Bleeding Ink

[Nick Disabato] In which we herald a renaissance


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Nick is a renaissance man. He possesses a varied skill set authors envy: can write well, can design well, can organize well and can get shit done. He crafted with unattended Nick-only hands his book Cadence&Slang—a delightful guide that instills tenets of Interaction Design as a Strunk or White might. Self-publishing just made sense for him. Why, oh why, would he consider a publisher when Mr. Disabato could accomplish 95% of the task unaided? He didn’t. And, to date, he has raked in $48,000 in sales from the eloquent C&S (how us cool kids mention Cadence&Slang). Would he do it differently today? Maybe, depending on how a publisher might promote his name and how that name may climb a respected list in New York—then, “Yea, maybe I’d choose to use a publisher.” (I’m paraphrasing) We explore this struggle in the interview.

Nick was one of the first authors to use Kickstarter. That’s watering it down. Nick was one of the first human beings to launch a Kickstarter campaign. By serendipity his long-lost college friend happened to, well, found Kickstarter and resurfaced to ask Nick if he had an interest in the fledgling idea that crowd-funding had some kind of future. Nick was interested. We discuss the pros and cons of his choice.

I am convinced that Nick wrote C&S to enlighten and coddle the tenebrous and infantile world of interaction design. His book has become a pillar, a keystone, a support to that community (in which I too belong). But be under no delusion dear reader: C&S gives Nick the upper-hand in his business Draft Revise. He’s now an authority—rightfully so—and commands healthy sales that douse his bottom line in the loveliest shade of velvet black. For those non-fiction aficionados, writing a book of authority may well be your next raison d'etre, as it just might, just maybe, most likely, yield the same result.

I’m excited for these vibes to shimmy into your ear canals. Enjoy.

Snippets
  • Learn how Nick made $48,000 selling his first book
  • How writing for a niche can mean making it big
  • How to approach organizing a book with complicated topics
  • How a book on architecture can transform your approach to writing
  • Why typography and layout can increase the value of your book
  • How times have changed when it comes to printing a hardcover
  • How to charge $50 for your book
  • Why going with a physical book can increase your sales
  • How Amazon dropped the ball with ebooks
  • Why you may want to consider creating a designer book for your idea
  • When Kindle isn’t right for your book
  • Why the magic of today’s technology is not enough for readers
  • If it’s worth publishing with a traditional publisher after achieving indie success
  • How Nick used Kickstarter to offset printing costs, test his idea and accelerate his book’s success
  • Create a mailing list that won’t annoy your audience and will incite thoughtful conversation
  • Why your mailing list is critical to your writing career
  • Find out one the number one thing self-published authors should do
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    Bleeding InkBy [email protected] (J.S. Leonard)