Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy...

He opened his books to the world, breaking down his exact cost of doing business. Why does anyone care? Well, for starters, nobody has ever done it before, considering cost structures as "proprietary information." 

Most importantly, this level of transparency led to a great conversation about how to express to clients and prospects why digital marketing services are considered "expensive." The cost of creating quality content is fully built into the cost structure of high-quality agencies. And as we know, high-quality content is the ONLY content that performs on the web. 

In short, if you want results, you need to pay for them.