If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.

Join our Community: https://circle.thisishcd.com/Join-Community

By 2035, it is estimated that there will be more than 2,000 zettabytes of data produced globally. Based on current storage pricing, 2,000 zettabytes would cost $58 trillion to store. The global economy is currently worth about $80 trillion. The pace and quantity of data production is not even remotely sustainable.

One zettabyte—just one zettabyte—would require 20 trillion trees worth of paper to print out. There are about three trillion trees left on this planet. The digital world is undergoing a Big Bang of data and 90% of it is useless because we have a culture that prizes production and collection over-analysis and insight. Nick talks about how we might address the Big Data tsunami. 

Creators & Guests

Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcd

Sponsor links

• 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'
  Sign up https://auth.smaply.app/sign-up
• Check out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. 
• Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10