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By 2035, it is estimated that there will be more than 2,000 zettabytes of data produced globally. Based on current storage pricing, 2,000 zettabytes would cost $58 trillion to store. The global economy is currently worth about $80 trillion. The pace and quantity of data production is not even remotely sustainable.

One zettabyte—just one zettabyte—would require 20 trillion trees worth of paper to print out. There are about three trillion trees left on this planet. The digital world is undergoing a Big Bang of data and 90% of it is useless because we have a culture that prizes production and collection over-analysis and insight. Nick talks about how we might address the Big Data tsunami. 

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