December 5, 2024 ~ Lucy Ann Lance talks with Nick Nerbonne, Media/Digital/Industry Relations Director at Pure Michigan for this week's Pure Michigan Moment. The cold weather has enabled snowmaking at ski resorts, which are now open, and areas like Gaylord have benefited from significant natural snowfall, boosting local economies reliant on winter sports. Nick notes that winter activities support both major destinations and small businesses in rural areas, significantly contributing to Michigan’s economy year-round.