January 16, 2025 ~ Lucy Ann Lance is joined by Nick Nerbonne, Media/Digital/Industry Relations Director at Travel Michigan for this week's Pure Michigan Moment. Nick discusses a trend in travel where people are seeking slower, more immersive experiences rather than rushing through packed itineraries. Travelers are now focusing on enjoying their destinations fully by relaxing at the beach or engaging with local culture and nature. This shift has led the travel industry to create experiences centered around relaxation and presence, moving away from mere sightseeing.