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Nick Russler on Hitting $70k Months in LESS Than a Year For Honorable Pest Control
On this episode of Pest Control Success Stories, Danny Leibrandt sits down with Nick Russler, the founder and CEO of Honorable Pest Control. Nick went from “almost out of pest control” to launching Honorable and hitting a $70K month in under a year—while building a reputation for integrity, punctuality, and family-safe, environmentally responsible treatments across Ann Arbor and Lansing. He shares the roller-coaster path from failed acquisitions to a surprise investor, opening an hour from home under a non-compete, and grinding through 100-hour weeks to get two trucks, a front office, and sales humming.
We dig into how he cracked big commercial accounts (including multi-property portfolios) by proving results for free, then turned that momentum into high-margin residential growth. Nick breaks down why he’s moving away from apartments, the callback/tenant-prep headaches, and how switching from one-off jobs to properly priced subscriptions (mice included) doubled his recurring revenue—supported by LSAs, referrals, door-knocking, and a simple, repeatable “show up and solve it” promise.
You’ll also hear the hiring playbook (commission-only techs, recruiting hungry wrestlers, bringing in 25-year veterans to add services like termites and moles), the sales mindset shift (ask better questions; let customers sell themselves), and the discipline of reinvesting almost everything back into the business. If you’re building a pest control company the right way—for customers and your team—this one’s a blueprint for speed, grit, and doing what you say you’ll do.
Nick Russler, Founder of Honorable Pest Control:
Facebook: https://www.facebook.com/nickolas.russler.3
Phone: 517-990-7399
Email: [email protected]
Website: https://honorablepestcontrol.com/
Danny Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Podcast Chapters:
00:00 Introduction to Nick Rustler
06:01 Rapid Growth and Marketing Strategies
11:56 Transitioning to Residential Services
14:52 The Impact of Joining the Program
20:55 Hiring and Building a Team
25:32 The Journey of Entrepreneurship
31:15 Sales Strategies and Techniques
37:25 Marketing and Lead Generation
41:07 Advice for Pest Control Owners
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #nickrussler #honorablepestcontrol #annarbor #lansing #lansingmi
JOIN PEST CONTROL MILLIONAIRES: https://pestcontrolmillionaires.com/
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By Pest Control MillionairesOn this episode of Pest Control Success Stories, Danny Leibrandt sits down with Nick Russler, the founder and CEO of Honorable Pest Control. Nick went from “almost out of pest control” to launching Honorable and hitting a $70K month in under a year—while building a reputation for integrity, punctuality, and family-safe, environmentally responsible treatments across Ann Arbor and Lansing. He shares the roller-coaster path from failed acquisitions to a surprise investor, opening an hour from home under a non-compete, and grinding through 100-hour weeks to get two trucks, a front office, and sales humming.
We dig into how he cracked big commercial accounts (including multi-property portfolios) by proving results for free, then turned that momentum into high-margin residential growth. Nick breaks down why he’s moving away from apartments, the callback/tenant-prep headaches, and how switching from one-off jobs to properly priced subscriptions (mice included) doubled his recurring revenue—supported by LSAs, referrals, door-knocking, and a simple, repeatable “show up and solve it” promise.
You’ll also hear the hiring playbook (commission-only techs, recruiting hungry wrestlers, bringing in 25-year veterans to add services like termites and moles), the sales mindset shift (ask better questions; let customers sell themselves), and the discipline of reinvesting almost everything back into the business. If you’re building a pest control company the right way—for customers and your team—this one’s a blueprint for speed, grit, and doing what you say you’ll do.
Nick Russler, Founder of Honorable Pest Control:
Facebook: https://www.facebook.com/nickolas.russler.3
Phone: 517-990-7399
Email: [email protected]
Website: https://honorablepestcontrol.com/
Danny Leibrandt, Co-Founder of Pest Control Millionaires:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Podcast Chapters:
00:00 Introduction to Nick Rustler
06:01 Rapid Growth and Marketing Strategies
11:56 Transitioning to Residential Services
14:52 The Impact of Joining the Program
20:55 Hiring and Building a Team
25:32 The Journey of Entrepreneurship
31:15 Sales Strategies and Techniques
37:25 Marketing and Lead Generation
41:07 Advice for Pest Control Owners
#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #nickrussler #honorablepestcontrol #annarbor #lansing #lansingmi
JOIN PEST CONTROL MILLIONAIRES: https://pestcontrolmillionaires.com/