Welcome back for another episode of Nick’s Non-fiction with your host Nick Muniz

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

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0:00 Introduction

4:45 About the Author

7:00 Ch1: Behavioral Addiction

17:30 Ch2: Goals

24:05 Ch3: Progression

33:40 Ch4: Nipping the Addiction

37:40 Ch5: Gamification

44:10 Next Time & Goodbye!

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