Welcome back for another episode of Nick’s Non-fiction with your host Nick Muniz!

Why do some trends grow at inexplicably rates almost like they’ve caught on fire? Malcolm Gladwell kindles a luminous understanding of these anomalies in bestseller The Tipping Point. His iconic writing style debriefs the epidemics behind child infotainment and the equally rapid spread of negative ideas portrayed through crime and suicide. Main stream notoriety has been traditionally upheld by the gatekeepers however our open sourced internet has recently revamped Malcolms manifesto. Celebrating a minor tipping point for the channel reaching monetization we’ll take a Nick’s Non-fiction approach to explain what it really means to get “put over” in the digital age. If your business is currently courting investors this is a must read detailing high level salesman, connectors and mavericks you’ll need to employ to attain mass appeal.

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00:45 Introduction

02:45 About the Author

05:15 Ch1: Three Rules of Epidemics

11:45 Ch2: The Law of the Few

21:40 Ch3: The Stickiness Factor

27:00 Ch4: The Power of Context

37:00 Ch5: The Magic Number

43:00 Ch6: Rumors & Sneakers

49:45 Ch7: Suicide & Cigarettes

54:50 Ch8: Conclusion

56:30 Next Time & Goodbye!

YouTune: https://youtu.be/rZ5oqJv1amE

iTunes: https://podcasts.apple.com/us/podcast/nicks-non-fiction/id1450771426

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