Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Nicola Palios: How to create a community football club


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TOPICS Do they consider themselves a success story?

The acceptance that was an emotional decision to buy the club

How a conversation on holiday after listening to Tranmere’s relegation on the radio prompted the purchase of the club

Asking the hard questions to the previous owner and why the deal nearly faltered

They had financial and legal backgrounds but what did they lack?

Did Nicola encounter sexism when they took over in 2014

What about more passive comments like ‘Is your husband there?”

The three phases of the five-year plan - create space, change business plan, look for investment

Changing the dialogue with the fans

How they communicated a ticket price increase after they had suffered relegation to non-League - and why take-up increased 10%

Why they put a Supporters Trust representative in the management meetings and not on the board

The issue of confidentiality and overcoming issues of trust and fear

The social media strategy that has brought them 34% Twitter followers from overseas

Using educational courses for released players as a revenue driver for the club

How a football club brings in an audience that would normally ignore social services

Using the community scheme to extend the reach of Tranmere in the city with two major Premier League sides

Creating community spirit in Liverpool and whether you could replicate it in other cities

The structural issues in English football and the unintended consequences that harm the lower areas of the pyramid - EPPP and parachute payments

Balancing the success budget v community budget

The ‘danger zone’ of trying to move into the Championship

The club’s early work in Asia - Mongolia

The Indonesian investment, which has seen them take a place on the board and 15% of the club. Why do it and what is the plan?

What the Indonesian side are looking to get from the deal?

Using social media to a commercial relationship in Indonesian

The possibility of developing Indonesian talent at Tranmere

...more
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social mediaBy MrRichardClarke

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