After spending the first 15 years of her career working in the global consumer goods industry, Nicola’s life was set on a different trajectory with a personal quest to live more simply and sustainably. Bringing together her understanding of human behaviour and her sustainability experience, Nic founded Mainstream Green as a Social Enterprise to inspire and create behaviour change. She now travels around New Zealand engaging businesses, councils and individuals about mindful consumption. It’s all about being more conscious of how we consume and the waste we create.