Nicolai Bezsonoff had a good job in banking in NYC when his friend Juan Calle called him up and asked to meet. Juan told him about his plans to turn .Co into a brand and asked Nicolai to join him. Bezsonoff didn’t want to give up his good job to join a domain name company, but then he did what any banker would do: he ran the numbers. He liked what he saw and joined Juan as he relaunched the .co domain. Today, Nicolai joins us on the Domain Name Wire Podcast to talk about how he got into domains and his views on the industry as the current VP & GM of Registry Services for Neustar, which bought the .co registry. Hear his thoughts on what responsibilities registries should have around content, how registries can differentiate and more.