In a recent podcast, Nicolas Lorenz shared his extensive career journey in the packaging industry, which spans three continents and various innovative approaches. He emphasized the importance of adaptability and understanding consumer needs in a rapidly changing market, highlighting how packaging influences purchasing decisions. Lorenz also discussed the challenges of sustainability and the need for effective recycling methods in the industry. His experiences in different cultural contexts have shaped his insights into packaging preferences and business practices. The conversation underscored the significance of building trust and relationships in international business.