November 11, 2024 ~ Lucy Ann Lance talks with Nicole Bernacik from University of Michigan Credit Union (UMCU) for this week's Money Monday. A finfluencer is a financial influencer who provides advice and promotes financial products on social media, often in exchange for compensation from brands. With 79% of young people, particularly Gen Z and millennials, seeking financial guidance from these influencers, there is a growing reliance on their advice. However, many finfluencers lack the qualifications to offer sound financial guidance, leading to misinformation.