Nicole Liu, founder of Kin Fertility, shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.

You’ll learn: 

• How to understand your customer problem at the deepest possible level 
• How to design your products and services to solve a customer problem, not the other way around
• How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey
• How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent 

This episode is produced in partnership with Kin Fertility.

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