03.29.2021 - By lady-brains
Nicole Liu, founder of Kin Fertility, shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd. You’ll learn:
How to understand your customer problem at the deepest possible level
How to design your products and services to solve a customer problem, not the other way around
How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey
How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent
This episode is produced in partnership with Kin Fertility. ~ Connect with us ~ Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.