On this episode of Coffee with a Journalist, we're joined by Nicole Silberstein, editor in chief at Retail TouchPoints. She shares how she keeps a zeroed-out inbox, what makes a pitch actually stand out, and how she and her team sift through nonstop retail news to find the stories worth telling. We get into the nitty-gritty of PR pitches, sourcing experts who aren't just selling something, and why a subject line can make or break your shot. Nicole also walks us through her day—from breaking news to podcast prep—and reflects on how AI is reshaping the newsroom. If you've ever wondered how to get on a journalist's radar (and stay there), you'll want to hear this one.