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Nielsen Buys Sorenson for $11.25M, Launches Addressable Ad Solution
Nielsen Buys Sorenson for $11.25M, Launches Addressable Ad Solution. Nielsen isn't just in the TV measurement business, anymore. It's now in ad sales, as well. The company announced today that it ha purchased Sorenson …
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By SMAdvancedForum-NewsNielsen Buys Sorenson for $11.25M, Launches Addressable Ad Solution. Nielsen isn't just in the TV measurement business, anymore. It's now in ad sales, as well. The company announced today that it ha purchased Sorenson …