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Night Owl Cinematics' massive change in direction
Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!
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By Marketing InteractiveFounded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!