Nike historian Scott Reames joins Graham Ruddick to discuss the story of how the world's biggest sports brand was built. They discuss:

-The origins of the Nike name and swoosh logo

-What Phil Knight was like as a founder and chief executive

-How challenges in the 1980s lay the foundations for Nike to go from good to great

-The other key people who helped build Nike, such as Rob Strasser

-What the film Air gets right and wrong about the story of how Nike signed Michael Jordan in 1984

-Why Nike has faced challenges in recent years

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