Nike  - Brand Biography

Nike Slashes 775 Jobs While Rolling Out Why Do It Campaign and Hot Sneaker Drops


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Nike BioSnap a weekly updated Biography.

Nike just dropped a bombshell on its workforce, announcing layoffs of 775 employees at distribution centers in Mississippi and Tennessee, Magnolia Tribune and Front Office Sports report, as the sportswear titan ramps up automation to streamline operations and chase profitable growth. A company spokesperson told Business Insider the moves sharpen the supply chain footprint, hitting US hubs like Byhalia, Southaven, and Memphis hardest, following nearly 1000 corporate cuts last summer under CEO Elliott Hill. Shares dipped nearly two percent Tuesday amid investor jitters over Chinas 17 percent sales plunge and tariff hits costing 1.5 billion dollars in 2025, per Storyboard18.

On a glitzier note, Nike unveiled its Why Do It campaign, a fresh spin on the iconic Just Do It slogan from 1988, MediaPost reveals, with Tyler the Creator voicing an anchor film packed with stars like LeBron James, Caitlin Clark, Saquon Barkley, and Carlos Alcaraz. EVP Nicole Graham calls it a spark for young athletes to own their greatness, rolling out across platforms via Wieden plus Kennedy.

Sneakerheads are abuzz over January drops, Hypebeast and Orea Tai note, including the NIGO x Nike Air Force 3 College Pack hitting January 31 for 150 dollars, Kobe 8 Protro Year of the Horse same day at 200 dollars, and ACG Ultrafly Trail Total Orange tomorrow for 260 dollars. Valentines Day teases feature heart-packed Air Force 1s and Air Max 90s from Sole Retriever, while NikeSKIMS footwear with global ambassador LISA made waves last week.

No major public appearances or exec social buzz surfaced, but these cuts signal deeper turnaround woes, potentially reshaping Nikes bio as automation king amid rivals like Under Armour struggling too. Stay tuned, Swoosh drama never sleeps.

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Nike  - Brand BiographyBy Inception Point Ai