In this episode of Mind The Market, we take a closer look at Nike’s bold new campaign: “Why Do It?”

At first glance, it looks like Nike is walking away from its legendary Just Do It slogan. But is that really the case? Or is there something deeper happening here—a smart way to refresh an icon, spark curiosity, and reconnect with a whole new generation?

We’ll unpack the strategy, the psychology, and the timing behind this move. Why launch now? Why frame it as a question? And how does this campaign balance Nike’s heritage with the need to stay relevant in a shifting market?

Whether you’re a marketer, entrepreneur, or just fascinated by how big brands shape culture, this one’s worth a listen, tune in to find out what makes “Why Do It?” more than just another campaign—and why it might be one of Nike’s most strategic plays yet.

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