Selling complex technology solutions to Nike? This podcast highlights CEO Elliott Hill turnaround efforts, reorganizing Nike into a "Sport Offense" focused on core athletic innovation and balancing digital/wholesale channels.

This podcast discusses Nike's balance of expanding its DTC digital footprint - while still supporting major retail partners, leveraging AI for design and global supply chain efficiency, relying on real-time data analytics to shape product development and marketing strategies, and the bold move of recently implementing a proprietary cloud-based Point of Sale technology for seamless retail.

If you are in sales or marketing and Nike is a target account, this is the best 12 minutes you can invest to fully understand Nike's current priorities - a strategic advantage for more effective Account-based Marketing (ABM) andB2B enterprise sales and marketing campaigns on this global footwear giant.