Nike's 3 Worst Years ($150B Loss)What Happened?

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Nike is by far the most recognizable shoe brand in the world with revenue in the tens of billions and a market cap in the hundreds of billions. But the last 3 years have been quite a struggle for the esteemed shoe maker as their stock has crashed leading to a $150 billion loss in market value. And this huge catastrophe can be explained by the bold decisions of their most recent CEO: John Donahoe. John took over as CEO in early 2020 and brought with him sweeping changes including pulling back on retail locations and focusing exclusively on directtoconsumer and digital sales. This strategy worked extremely well during the pandemic and made Donahoe seem like the magician who was prepared. But, people returned to inperson shopping in numbers that Nike never expected leading to plummeting online sales and market share losses to smaller brands who continued to prioritize retail. This video explains the devastating downfall of Nike over the past 3 years and their desperate need to get Nike back on track.

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Timestamps:
0:00The Devastating State Of Nike
1:58Pandemic Problems & Solutions
5:10The Cracks
9:15Lies & Lawsuits
10:16Invideo AI
11:52Lies & Lawsuits

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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.

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