In this conversation, we welcome Niki Mahon, founder of jewellery brand NIKITA. Fourteen weeks into her pregnancy, she offers some of her most candid reflections on a decade of entrepreneurship.Niki reveals the evolution from spreading herself thin across every aspect of her business to embracing the ‘inch wide, mile deep’ philosophy - focusing on what truly drives returns in a product-led enterprise, giving us some real life examples from her business.In conjunction, we explore her inner transformation through her early thirties: her fertility journey, the reality of pregnancy, her nesting journey and how her ambition has not dampened but grown through embracing her femininity.

(00:00) Introduction(03:45) The beginning of the pregnancy(05:32) Telling your employees you are pregnant(06:45) Striking a balance between professional and friendship(09:36) Niki’s shifting relationship with social media(14:18) ‘Inch-wide, mile-deep’ ethos in business(19:30) Nikita’s strategy on running ads(25:54) The mindset shift over the years as a founder(29:05) Living a softer life whilst having the highest turnover (33:57) Niki’s fertility journey(45:00) Preparing the business for maternity leave(50:32) Embracing her inner femininity (56:49) What does Niki have strong game in?

Find Niki and NIKITA on:

NIKITA Website: https://nikitabyniki.com/

NIKITA Instagram: https://www.instagram.com/nikitabyniki/

Niki's Instagram: https://www.instagram.com/nikimahon

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