Niki Papaioannou, founder of Niki Inc. https://nikiinc.ca/ is a publicist and promoter of superstar brands. She works with clients at every stage of stardom – from new  brands to celebrities. She managed PR in 2018 for Startup Fashion Week breaking boundaries to fill all the Front Row seats with top tier media guests. We chat on this episode about how small businesses, designers and freelance creatives can navigate through the pandemic staying afloat with good messaging and engagement. She gives out of the box PR strategies, worthwhile tips and insights from a journalists perspective.

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