Subscription Ecommerce Live

Nikki Elbaz, Email Copywriting Expert, Subscription Ecommerce Live

Listen Later

In this episode of Subscription Ecommerce Live, email copywriting expert Nikki Elbaz taught us how to write emails that increase AOV, CLV, CTR, and all the other good acronyms.

We discussed: 

  • The #1 (really easy!) email opportunity every subscription business needs to take advantage of
  • The difference between subscriptions and memberships – and how they’ll affect your email planning
  • Promos, perks, and pauses – the emails to send within each of the 3 subscriber cycle stages
  • Dos and don’ts of subscription emails – using examples from the wild

    • About Nikki:

    Dubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecomm brands hit that elusive $1:$40 ROI.

    If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/ 

    This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).

    Timestamps:

    0:00 - ARPU Intro

    4:16 - Nikki's journey to becoming email royalty

    5:55 - Why subscription emails are so critical

    8:04 - Why you shouldn’t reuse VIP email for subscription emails

    12:41 - Emails to send your subscribers and when

    15:02 - Emails to send to non-subscribers

    18:34 - Types of one-off campaigns to send

    22:17 - What to send to product subscribers

    26:52 - What to send to churned subscribers

    29:35 - Auditing emails you send to not yet subscribers

    29:40 - Not yet subscriber: Post purchase nurture email audit

    32:38 - Not yet subscriber: Replenishment email audit

    36:21 - Not yet subscriber: One-off campaign email audit

    40:25 - Auditing current subscriber emails

    40:26 - Current subscriber: Initial order confirmation email audit

    41:56 - Current subscriber: Upcoming orders email audit

    50:34 - Tip: Don’t send an email with a dead-end

    50:54 - Current subscriber: Shipping confirmation email audit

    53:53 - Current subscriber: Delivery confirmation email audit

    57:42 - Current subscriber: Perk email audit

    59:25 - Churned subscribers: Cancellation email audit

    1:02:45 - Churned subscribers: Feedback email audit

    1:05:56 - Churned subscriber: Winback email audit

    1:07:49 - Recap

    1:10:24 - How to approach subscribers who continually delay subscription

    1:13:04 - The difference between subscription and memberships and how that affects your email planning

    1:15:20 - Audit your own email flows

    1:22:24 - Where to find Nikki

    ...more
    View all episodesView all episodes
    Download on the App Store
    Subscription Ecommerce LiveBy ARPU