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Niko is the founder of Rite Studios, a boutique sports chain from Belgium. He's started his career at Unilever and has held Strategy and General Manager roles at Uber in India, the Middle East and Europe. 

In this episode, we discuss 

• The founding of Rite
• The development sports has gone through in the last 50 years
• The challenges he sets himself, things he's struggled with, and the Marathon des Sables, a gruelling 250km ultrarun through the Sahara Desert

Enjoy listening!