Productization definition from Investopedia: The process of developing or altering a process idea, skill or service to make it marketable for sale to the public. Productized services can also be packaged and offered as subscription-based services.

shout out to our sponsor this week, Gusto

to learn more about Productizing Advisory, check out Gusto’s people advisory training and get certified at gusto.com/training and type in the code SONS100 at checkout to receive $349 off your training!!

the Acronym we’re using to Productize Advisory today is CPA

C for Cadence

P for Process

A for Agenda

the steps to productize your services:

Step #1, find a recurring problem or need that you're constantly seeing from your customers.

Step #2 develop a solution to the problem

Step #3 create a system that is repeatable and can be taught to others

Step #4 train others on the system

Step #5 deliver the services, get feedback, and continue to improve.

Fixed fee pricing and how that's now becoming more normal for our industry has forced us to productize our services when someone's paying for something, you have to deliver a set of services each month.

Cadence is one of the most important parts of productization, and there's gotta be an agenda, and there has to be a system and an approval process that can be taught

shout out to GrowthLab, Dan Gertrudes, Steven Bylar, Heather Satterly, Korey

shout out to LivePlan for productizing the delivery of forecasting

shout out to all the Excel Jockey’s and Peter Wen and TallyFor

shout out to Niks, Kenji, Josh Lance, and Michael Ly, and of course your teacher Jacklyn Anku

shout out to EO and Scaling Up and Verne Harnish and EOS and Traction and Geno Wickman