In this conversation, Rob Finkelstein and Trent Clark interview Anthony Pitre, an NIL specialist for college sports. They discuss Pitre's experience working with athletes at the University of Florida and now at the University of Texas at Austin and his involvement in the emerging field of NIL. They also touch on topics such as the marketability of athletes in different sports, the return of the EA Sports College Football video game, and the expansion of NIL to high school athletes in Florida. Other topics explored include the importance of transparency and communication between athletes and coaches, the role of compliance in educating athletes about NIL, the need for athletes to understand tax implications and the benefits of setting up an LLC, the value of giving back to the community through NIL partnerships, and the importance of authenticity and engagement on social media. They also discuss the process of choosing a trusted advisor for NIL opportunities and the growth of NIL in high school sports.

"NIL Deals in College and High School" highlights

• The University of Florida is a hotbed of NIL activity, particularly in sports like football, gymnastics, and track and field.
• Athletes leverage their name, image, and likeness to secure marketing campaigns and collective deals involving their entire team.
• The return of the EA Sports College Football video game allows athletes to see themselves in the game and increase their exposure.
• Expanding NIL to high school athletes in Florida opens up new opportunities for them to monetize their NIL, but caution is advised to ensure eligibility for college sports.
• Compliance with university regulations and communication with coaches are essential factors to consider when pursuing NIL deals.
• Compliance departments play a vital role in educating athletes about NIL and ensuring compliance with regulations.
• Athletes need to understand the tax implications of NIL and consider setting up an LLC to manage their earnings.
• Giving back to the community through NIL partnerships can be a meaningful way for athletes to make a difference.
• Authenticity and engagement on social media are important for athletes to build their personal brand.

NIL4U is part of the podcast network, SportsE Media
SportsE Media is a sports media platform and production company that connects entrepreneurs, executives, athletes, and fans. It focuses on sports, entrepreneurship, mental health, and media.
Learn more: https://sportsepreneur.com/

NIL4U is also a part of QuietLoud Studios
QuietLoud Studios is the podcast network where reflection and voice come together.
Learn more: https://quietloudstudios.com/

NIL4U is produced by the team at KazCM
KazCM is a B2B content production company that builds assets and drives revenue by writing and talking. If you are looking to create a podcast, show, or written works, talk with the team at KazCM.
Learn more: https://kazcm.com/

Connect
Listen to the NIL4U Podcast: Apple Podcasts | Spotify | SportsE
Anthony Pitre: https://www.linkedin.com/in/anthony-pitre-362141181/

Rob Finkelstein: Linkedin
Trent Clark: Linkedin
SportsE Media: YouTube | TikTok | X | IG

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Timestamps:

00:00 Introduction and Overview

01:28 The University of Florida: A Hotbed of NIL Activity

03:00 Collective Deals and Team Marketing Campaigns

07:00 The Return of the EA Sports College Football Video Game

12:02 Expanding NIL to High School Athletes in Florida

19:30 Navigating Compliance and Coach Approval in NIL Deals

21:53 Transparency and Communication in NIL

23:23 The Role of Compliance in NIL Education

25:30 Understanding Tax Implications and Setting Up an LLC

27:48 Giving Back to the Community through NIL

30:29 Authenticity and Engagement on Social Media

39:07 Choosing a Trusted Advisor for NIL

43:03 NIL Opportunities in High School Sports