In this episode of NIL Edge, Student Athlete Score co-founder & CEO Brent Wall discusses how his team is building one of the most advanced marketing intelligence platforms in the NIL and revenue-sharing era. Brent explains the origin of the company—including the original “FICO score for athletes” idea—how AI powers their valuation tools, and why data-driven insights are becoming essential for colleges, brands, and athletes navigating today’s rapidly changing landscape. He also previews upcoming product expansions like a comprehensive NIL CRM and a B2C athlete app.

1. Student Athlete Score is becoming the NIL ecosystem’s data engine.

Brent explains how their platform tracks every D1 athlete, 100,000+ brands, engagement metrics, and brand mentions—giving schools, brands, agents, and athletes unprecedented clarity into value, fit, and opportunities.

2. The future of NIL is data-driven, measurable, and integrated into marketing budgets.

Brands are shifting from “donation-style” deals to performance-based influencer marketing, and Student Athlete Score provides the insights to justify spend, measure ROI, and target the right athletes authentically.

3. The company is expanding into a full NIL CRM and athlete-facing experience.

Brent teases tools for NIL directors, partnerships with major organizations, and a forthcoming athlete app blending performance profiles with NIL brand data.