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NIL Edge Interview: Haneen Rashwan - Baylor - Director | NIL Administration
In this episode of The NIL Edge, host Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University, to explore how Baylor’s “Preparing Champions for Life” philosophy shapes its approach to student-athlete branding, education, and empowerment. Haneen shares how she built innovative NIL programs at both Oklahoma State and Baylor, her hands-on mentorship with athletes, and how brands can better engage with non-traditional sports like equestrian and acrobatics & tumbling.
Key Takeaways:
Building NIL from the ground up: Haneen discusses creating Baylor’s NIL framework from a clean slate—emphasizing education and long-term career development for athletes.
Empowering all sports: She explains how niche programs like equestrian and acrobatics & tumbling are finding brand alignment and helping grow awareness for their sports.
Practical brand strategy: Haneen outlines how athletes can proactively pitch brands, develop content, and leverage social media as an “NIL résumé” to drive future opportunities.
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By NILNewsstand/ Digital Sport by Hot Paper LanternIn this episode of The NIL Edge, host Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University, to explore how Baylor’s “Preparing Champions for Life” philosophy shapes its approach to student-athlete branding, education, and empowerment. Haneen shares how she built innovative NIL programs at both Oklahoma State and Baylor, her hands-on mentorship with athletes, and how brands can better engage with non-traditional sports like equestrian and acrobatics & tumbling.
Key Takeaways:
Building NIL from the ground up: Haneen discusses creating Baylor’s NIL framework from a clean slate—emphasizing education and long-term career development for athletes.
Empowering all sports: She explains how niche programs like equestrian and acrobatics & tumbling are finding brand alignment and helping grow awareness for their sports.
Practical brand strategy: Haneen outlines how athletes can proactively pitch brands, develop content, and leverage social media as an “NIL résumé” to drive future opportunities.