In this episode of NIL Edge, we sit down with Jack Adler, Founder & CEO of Out2Win, to unpack how data, authenticity, and scalable strategy are reshaping athlete brand partnerships.

Jack shares how Out2Win evolved from facilitating early NIL deals into a full-scale athlete marketability intelligence platform—and why brands, universities, and agencies can no longer afford to rely on guesswork. From micro-athlete ambassador programs to measuring real ROI, this conversation dives into what actually makes NIL work in today’s rapidly maturing ecosystem.

Key takeaways from this episode:

• Why data beats intuition in NIL — and how brands are using performance metrics to build smarter, repeatable athlete campaigns

• What separates good vs. great NIL activations, including the role of authenticity, creative freedom, and long-term partnerships

• How universities can professionalize NIL by operating more like marketing partners—not just deal facilitators