On this episode of NIL Edge, Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution — and how Mississippi State is building a program rooted in education, authenticity, and strategic partnerships.

From revenue share logistics and third-party NIL operations to brand alignment and creative activations, Maya shares how her team is navigating the evolving NIL landscape and creating meaningful opportunities for student-athletes across all sports.

Listeners will learn:

• How Mississippi State structures its NIL program around three core pillars: education, brand enhancement, and deal management

• What goes into matching student-athletes with brands in ways that feel authentic and drive long-term value

• Why creativity and authenticity are becoming the biggest differentiators for successful NIL programs