In this episode of NIL Edge, we’re joined by Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU, for a deep dive into how one of college sports’ most unique institutions approaches NIL through a transformational—not transactional—lens. Travis shares how BYU aligns athlete identity, education, faith, and purpose with brand partnerships, and why the future of NIL must extend beyond endorsements into mentorship, life skills, and long-term development.

What you’ll learn in this episode:

• How BYU builds an athlete-first NIL ecosystem centered on identity, purpose, and personal development

• Why transformational NIL partnerships outperform purely transactional endorsement models

• The major NIL and revenue-sharing trends Travis is watching as college sports moves toward front-office style operations