In this episode of Operations Unfiltered, we’re talking about the business of being an athlete — and the money that comes with it. The Name, Image, and Likeness (NIL) era has created new opportunities for young athletes to profit from their personal brands, but with big checks come even bigger responsibilities.

Joining me is Drew Hawkins, founder of EdYouCore, a financial education and consulting company helping athletes, entertainers, and professionals make smarter decisions with their money. Drew breaks down how NIL has transformed college sports, what financial literacy looks like for 18- to 23-year-olds stepping into six-figure deals, and the mindset shifts needed to build long-term wealth — not just short-term wins.

We dive into:

• How financial education plays a crucial role in protecting athletes’ futures
• Why understanding money is just as important as earning it
• The lessons we can all take from the NIL movement, no matter our industry

✨ Connect with Zuryna & Live More Agency
Instagram (Zuryna): @ladyzsays
Instagram (Operations Unfiltered): @operationsunfiltered
Instagram (Live More Agency): @livemoreagency
Website: www.livemoreagency.co

🎙️ Connect with Drew Hawkins
Website: www.EdYouCore.com

 Instagram: @EdYouCore