Riley Knox explores how Boise State built one of college athletics' most athlete-friendly NIL programs, partnering with local businesses like Lithia Ford and Idaho Central Credit Union to create community-centered deals. The episode covers infrastructure initiatives like BroncoPRO, The Horseshoe Collective's charitable focus, and how two-thirds of Bronco athletes now participate in NIL opportunities—positioning the program as a mid-major leader in college sports' new era.
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