NIL Tracker - BYU

NIL Tracker - BYU - Built Bar, Big Perceptions, and the Quiet Between Deals


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Riley Knox examines BYU's NIL infrastructure, breaking down the Cougars' strategic approach through their Marriott School alumni network. The episode covers perception versus reality in BYU's NIL spending, the Built Bar deal that drew NCAA attention, and how the program builds sustainable systems in the competitive Big Twelve landscape.
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NIL Tracker - BYUBy Inception Point AI