Peter Schoenthal is the founder and CEO of Athliance, the premier NIL management and education platform.  Helping keep players in the game, Peter has emerged a rare expert on NIL deals, educating and advising schools, students, and brands despite a lack of NCAA oversight filled with a complicated web of state, league, and school laws. Peter has appeared and has been quoted in many media platforms across the board, including Associated Press, Yahoo Sports, Oregon Public Broadcasting and most recently on The Blitz 1170 AM podcast in Tulsa.

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