NIL (Name, Image & Likeness) is reshaping high school and youth sports in real time. In this episode, Kenyon Murray breaks down what NIL actually is, how it works, and what changes parents, athletes, and coaches need to prepare for as the sports world becomes more business-driven and brand-focused.

From new opportunities and financial support to increased pressure, identity challenges, and exploitation risks — this episode provides clarity in a rapidly evolving landscape.

In this episode, you'll learn:
– What NIL really means for high school athletes
– Why branding now matters alongside talent
– How NIL can benefit families if handled with wisdom
– The mental and emotional pressure NIL creates
– The new skill sets young athletes must develop
– Guidance for parents, coaches and mentors
– How to protect athletes from exploitation
– Why character and identity matter more than deals