Dr. Nimrod Israely's goal and passion are to improve farmer's livelihood through increased agricultural production, free of bio and chemo hazards, grown in a safe environment so that consumers can enjoy healthier food produced in a sound and secure environment.

Dr. Nimrod lives and acts in light of his vision, which leads Biofeed and his recent spinoff, Green Valley, to develop innovative solutions for 'missing parts in the agri-sector puzzle'

This episode tells his story in his own words inspiring entrepreneurs to understand, how to identify the desired problems, feasible solutions, and how to keep your focus on a larger vision while iterating solution till it becomes viable for the end customers.