My guest on the podcast is Elena Longhi, Founder & Designer of NINAEL ROMA, an independent label of Handbags Made in Italy.

You will learn what are the opportunities in the US Market for an independent label of Luxury Bags Made in Italy like Ninael Roma, much appreciated and awarded several prizes in New York.

Language of the Episode : ENGLISH.

The collections of NINAEL ROMA are inspired by 70’s in America and Club 74, a period of intense social changes and freedom. The design of Ninael Roma are easily recognizable with long metal chains, and each bag is carefully produced by hand. The iconic bag is the second SKIN bag, designed for an adventurous woman, a free spirit and a leader. Go and have a look on 2goodmedia.com to see the pictures. 

After a career in Advertising, Elena Longhi decided to create her own label in 2015 after showing her drawings to a Tuscan Artisan who designed the first prototype of her future collection. Then it all went very quickly with the first samples and the participation to Altaroma, the launching platforms for the Designers of the Made in Italy.

Ninael Roma has immediately showed in the most important Italian and American fairs for Handbags accessories. First at MIPEL in Milan were the brand gained much interest and then came very quickly the opportunity to showcase in New York. Ninael Roma has shown three times in different fairs for independent handbags labels in NY, and received a great feedback with two awards for Best independent handbag label and another for Best in Style & Design.

Since the very beginning, Elena Longhi has understood that the American market was a strategic market for Ninael Roma as it recognizes the Made in Italy independent labels of handcrafted products.

Mother of three, passionate of Trail running, Elena Longhi is also a busy entrepreneur working on all aspects to growth her label : content strategy, distribution channels, development of the e-commerce, etc.

This is a Special Podcast registered Live at the Showcase during ALTAROMA, the Rome Fashion Week. The Showcase is a presentation of the Designer’s collection and the best moment to have a conversation with the emerging designers of the Made in Italy. They show their collections to the Media and buyers. ALTAROMA is the largest event in Italy dedicated to emerging Fashion designers, Italian or international, associated to the MADE IN ITALY. The 2 main projects of ALTAROMA are Showcase, to present the Emerging Designers latest collections, and Who’s on Next? co-organized between ALTAROMA and VOGUE ITALIA.

Now it’s time to listen the direct Voice of Elena Longhi from Ninael Roma in the Podcast. I hope you will be inspired by the strategy and the collections of this Italian Label and find our explanations useful. Let us know in comments on iTunes or Spotify!!

You can contact Elena Longhi on her website https://www.ninael.com/ and buy on the E-Shop, or Instagram account : https://www.instagram.com/ninaelofficial/?hl=fr

This is a Special Podcast registered Live during Altaroma, the Fashion Week of Rome. The Showcase, organized after the runway, is the best moment to have a conversation with emerging designers. They show their collections Made in Italy to the Media and buyers.

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmediato know more about all my projects and reportages with Creative entrepreneurs : Designers, Artists and Architects talking about their creative process and running a successful business.

Language : ENGLISH. Elena Longhi is Italian living in Parma. All the podcasts are scripted in 3 languages French, Italian, English on 2Goodmedia https://2goodmedia.com/podcast/?lang=fr  with the portray of the Guest ; the photographies of the Fashion collections ; with sketches and illustrations by https://www.gabrielemelodia.com

2Goodmedia, https://2goodmedia.com the coolest click on the web. We produce cool contents (photos, videos and podcasts) for a pure entertainment experience. We talk about Fashion, Art, People, cool events in France and Italy. The mission of 2Goodmedia is to create a link between generations, cultures, countries, social classes without filters and with an inclusive vision of society.  Transmit the values and passion for fashion or art. Passions that bring us together!

For comments, questions, or speaker ideas, please e-mail me at : [email protected]

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