“If you’re a real estate agent or broker, you can significantly grow your leads, sales, and overall business by implementing one key marketing strategy:
Building a personal brand.”

Those are the words of marketing guru Gary Vaynerchuk to the Agent2021 Conference. As Gary Vee knows, having a strong personal brand can often be the difference between chasing clients and having them come to you.

“Focus on building your personal and distributing your content across social platforms. That way, when people think about buying a home in a particular area, they think of you.

That’s how you differentiate,” he says.

Here are nine reasons real estate agents should invest in personal branding.

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