In this episode, Melinda Emerson chats with Sean McCool about maximizing website profitability. They delve into the three key components of a marketing campaign, explore various email templates for sales, and discuss the use of sales funnels. The episode also includes tips on hiring the right copywriter, old-school marketing advice, and an introduction to the Rev app. A giveaway contest is also announced.

(0:00) Introduction and guest background: Sean McCool

(1:30) Making big money with your website

(3:13) Three components of any marketing campaign: Copy, offer, audience

(7:20) Different types of email templates for sales

(11:55) SmallBizChat podcast giveaway contest announcement

(14:39) Utilizing sales funnels for business growth

(17:35) How to identify and hire the right copywriter for your business

(19:02) Old-school marketing tips and app introduction: Rev

(20:10) Closing remarks and mission of SmallBizChat

(20:31) Podcast outro