In this episode, I sit down with Nineveh Madsen — an award-winning journalist turned entrepreneur, now CEO and co-founder of Supra Human, the premium coaching company scaling toward 8+ figures.

We dive into her journey from broadcast news burnout to scaling tech and fitness businesses — while raising a family and redefining what it means to be both a present mother and a powerful CEO.

Nineveh opens up about:

Why she left a successful career in journalism to start from scratch in business

How she scaled teams and systems at her father’s cybersecurity company from $5M to $35M+

The mindset shift that let her step into the CEO role (even when she didn’t want to)

Balancing motherhood and business without sacrificing either

The biggest mistake women make in entrepreneurship — and how to avoid it

If you’re an entrepreneur, parent, or leader trying to build without burning out, this conversation will challenge the way you think about growth, identity, and success.

Timestamps:

00:00 Intro — From journalism to CEO

02:10 Learning business from the ground up

06:45 Scaling OpenVPN from $5M to $35M

10:20 Overcoming rejection, self-doubt & abusive relationships

17:00 Can you be a mom and build a business?

23:45 Scaling Supra Human to multi-8 figures

30:00 Building systems, teams & boundaries

39:00 Parenting, identity, and purpose

43:30 How women can stand out in business

50:00 Non-negotiables for health, family, and leadership

57:00 Why money is just a tool (and how Nineveh thinks about wealth)

1:02:20 Lightning round — most powerful lessons

Work with me 👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep081