At 10:28 pm on November 1, an image of an unknown and classified Pokémon appeared in a Discord group. Gigantamax Machamp, the megasized version of the body-builder Pokémon, was slated to appear in the then-unreleased games Pokémon Sword and Pokémon Shield. Within minutes, JPEGs of it were posted to 4chan. Then, on a dedicated Pokémon Reddit. It wasn’t long until 300 URLs were hosting it.

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