Nir Bashan is a creativity expert and the CEO and founder of The Creator Mindset Consulting. Through his business, Nir has taught thousands of people how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. His clients have included big-name companies like AT&T, JetBlue, and Ace Hardware, but most recently, he's made his expertise available to everybody through his new book titled The Creator Mindset. In this episode, Nir and Danielle will discuss why a creative mentality is key to building a sustainable business. They'll also give you steps you can take to unlock your own creativity and improve your company.