Hello and welcome to the Danielle Newnham Podcast where I interview tech founders and innovators to learn the inspiring, human stories behind their work.

Today’s guest is Nir Eyal - best-selling author, entrepreneur, investor and business consultant teaching about the intersection of psychology, technology and business.

An American-Israeli immigrant, Nir co-founded and sold two tech companies before he started sharing the tricks of habit forming products that he had researched in his book, Hooked in 2013. Six years later and his second book - Indistractable: How to Control Your Attention and Choose Your Life became another bestseller.

Nir also previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this conversation, Nir and I discuss the fallacy that tech companies hold more agency over our habits than we do, how he learned to hack back his time and become indistractable and why school children have 10 times more restrictions placed on them than convicted felons in prison.

This is a truly fascinating episode with someone I have long-admired and which I think you will really enjoy.

Nir on Twitter / Instagram  / Website

Danielle on Twitter @daniellenewnham and  Instagram @daniellenewnham   / Newsletter 

Mentioned in this episode:

Hooked: How to Build Habit-Forming Products

 Indistractable: How to Control Your Attention and Choose Your Life

Why The Social Dilemma Is Wrong by Danielle Newnham