Niran Vinod is the Co-Founder and Creative Director at Deft, a consultancy that helps quickly scale digital businesses into global brands by supercharging their creative and media. Niran previously spent five years at Instagram and Facebook leading the luxury and fashion e-commerce vertical, as well as being a creative product strategist helping build creative tools for both big brands and small businesses. Prior to Instagram, Niran worked at a few creative agencies in London, including the Nike account while at AKQA.

Niran is also a published author with Merky Books, the imprint started by Stormzy and Penguin. His book How To Build It came out in October and covers how you build a brand in the digital age. When Niran was younger, he created two immensely popular blogs in sports, fashion, music, and art--and has always leveraged his digital presence to move forward in his career.